Risk RED Purpose
Risk RED's purpose is to increase the effectiveness and impact of disaster risk reduction education. This is accomplished by bridging the gaps between idea and audience, local and non-local practitioner knowledge, content and design, and research and application.
Risk RED works with credible and legitimate international agencies, regional and local partners, research and training institutions, and activists who share our belief in the value of broad and inclusive in-reach and outreach, to share, develop, localize, disseminate and evaluate the effectiveness of public education and outreach materials for disaster risk reduction.
Risk RED facilitates information sharing globally by gathering, developing and populating a dynamic, labor-saving, multi-lingual, multiregional, multi-media contentmanagement environment for use by organizations active in disaster risk reduction. Ongoing development and design of publications and products will be applied in a
digital online environment to enable rapid access to a broad variety of disaster risk reduction educational materials.
Risk RED coordinates and collaborates to develop high-quality printed and digital materials, including self-study and instructional curricula, presentations, fact-sheets, booklets, research dissemination reports, posters, games, computer games, toys, models, comics, performing and cultural arts media, press kits, and
global and regional marketing strategies for disaster risk reduction education for multiple audiences.
Risk RED collaborates to determine, develop and promote good practices in translation, localization of content, and design of a wide range of print and digital media, products, and cultural arts vehicles for risk communications.

A school near Quito, Ecuador educates its pupils to live with Cotopaxi volcano.
(Copyright Ilan Kelman 2006.)
Risk RED People
Board of Directors
Risk RED is a not-for-profit corporation (501c(3)) registered in California with voluntary Board Members:
-Michelle Katz, Esq., intellectual property rights lawyer.
-Prof. Dr. Art Lerner-Lam, natural hazards risk management researcher and teacher.
-Hank Ginsberg, investment banker.
-Subhash Vaid, marketing strategist.
-Paula Kaplan, social services executive manager.
Co-Directors
Marla Petal (CV) holds a Ph.D. from UCLA in Urban Planning. She brings 30 years of experience in community organization, planning and administration in social programs including 7 years in urban community-based disaster risk reduction. She has lived and/or worked in Turkey,
England, Japan and the USA and has also worked throughout Central Asia and in India. Petal initiated and managed the
Istanbul Community Impact Project and Basic Disaster Awareness Program in Turkish Schools projects for Bogaziçi
University, and coordinated the Central Asia Earthquake Safety Initiative for GeoHazards International. Her commitment to community-based disaster mitigation is reflected in the broad range of public, non-profit and corporate stakeholders engaged in these programs. She has led participatory development of dozens of curricula and
public education materials, and published and presented widely. Volunteer work includes two terms as a California School Board Member and active member of the Earthquake Engineering Research Institute.
Ilan Kelman (CV) holds a Ph.D. from Cambridge University in disaster risk reduction. He brings ten years of experience in research and applications related to risk education especially as applied to small islands. He has lived and worked in Barbados, Canada, Ireland, New Zealand, the UK, and the USA while working in small islands of Europe, the Pacific, and the Caribbean. Kelman has published widely in academic journals, at academic conferences, in books, and for nonscientific audiences. He has authored numerous consultancy reports, and made public presentations and media appearances around the world, He is also an accomplished photographer. Volunteer work on disaster-related topics has ranged from public first aid duties to national disaster risk reduction policies to developing a plan for local crisis preparedness.
Advisory Board Members:
Allan Lavell
Ben Wisner
Laura Steinberg
Susanna Hoffman
Consultants:
Amod Dixit
Bishnu Pandey (CV)
Rajib Shaw (CV)
Rebekah Green (CV)
Associates:
Ali Asgary
Anup Karanth (CV)
Balaka Dey (CV)
Bijan Khazai (CV)
Bonnie Lund (CV)
Carol Kunz
Djillali Benouar (CV)
Dominic Dowling
Hilary Wallis (CV)
Jane Choi (CV)
June Kailes (CV)
Katharine Haynes
Kubilay Hiçyilmaz (CV)
Manu Gupta
Matt Hoss
Megh Rai (CV)
Nevra Ertürk (CV)
Patrizia Bitter (CV)
Sanjaya Bhatia
Suheyla Sezan
Wei Choong (CV)
Yasamin Izadkhah (CV)
Zeynep Türkmen (CV)
Risk RED Publications
Green, R. 2008. "Informal settlements and natural hazard vulnerability in rapid growth cities", Chapter 11, pp. 218-237 in L. Bosher (ed.), Hazards and the Built Environment: Attaining Built-in Resilience, Taylor and Francis, London, U.K.
Kelman, I. (ed.). 2007. "Earthquake Safety of Schoolchildren". Special issue of Regional Development Dialogue, vol. 28, no. 2. Includes contributions from Risk RED people Ben Wisner, Bishnu Pandey, Djillali Benouar, Manu Gupta, Marla Petal, Nevra Ertürk, Rebekah Green, Sanjaya Bhatia, and Yasamin Izadkhah plus with thanks to Allan Lavell. Download the table of contents (124 kb in PDF)
Petal, M., R. Green, I. Kelman, R. Shaw, and A. Dixit. 2008. "Community-based construction for disaster risk reduction". Chapter 10, pp. 191-217 in L. Bosher (ed.), Hazards and the Built Environment: Attaining Built-in Resilience, Taylor and Francis, London, U.K.
Petal, M. and Y.O. Izadkhah. 2008. "Concept Note: Formal and Informal Education for Disaster Risk Reduction". Prepared for the International Conference on School Safety, Islamabad, Pakistan, May 2008, full text (137 kb in PDF).
Risk RED Bulletin. 2007. October 2007: Communities of Practice (151 kb in PDF).
Risk RED Bulletin. 2008. May 2008: Guidelines for
Development of Disaster Risk Reduction Public Educational Materials, (67 kb in PDF) with thanks to Balaka Dey, Ilan Kelman, Bishnu Pandey, Zeynep Turkmen, and Ben Wisner.
Risk RED Newsletter. 2006. Volume 1, Number 1 (900 kb in PDF).
Risk RED. 2007. "Community-based Disaster Preparedness Worldwide". Poster at the Annual Hazards Research and Applications Workshop, Boulder, Colorado, USA, 11-12 July 2007, abstract (12 kb in PDF) and full text (172 kb in PDF).
Risk RED. 2007. "Risk Reduction Education for Disasters". Poster at the Annual Hazards Research and Applications Workshop, Boulder, Colorado, USA, 11-12 July 2007, abstract (12 kb in PDF) and full text (116 kb in PDF).
Risk RED. 2008. School Disaster Reduction and Readiness Checklist (137 kb in pdf), with thanks to Sanjaya Bhatia, Patrizia Bitter, Balaka Dey, Rebekah Green, Yasamin Izadkhah, Anup Karanth, Ilan Kelman, Bishnu Pandey, Marla Petal, Zeynep Turkmen, and Suha Ulgen.
Wisner, B., I. Kelman, T. Monk, J.K. Bothara, D. Alexander, A.M. Dixit, D. Benouar, O.D. Cardona, R.C. Kandel, and M. Petal. 2004. Report for the Radix Network, full text (461 kb in Word format).